Shayna Dubois
Nice to meet you!
I help brands get seen through traditional search platforms like Google and Bing or the evolving world of AI-driven search. As search behavior changes, I adapt, test, and collaborate across teams and channels to keep brands ahead in this new era of SEO.
Adaptability isn’t just part of my work—it’s who I am. Having lived in three countries and speaking two languages, I’ve learned to navigate new landscapes, industries, and challenges with ease. I thrive in fast-evolving environments and am looking for an exciting company where I can continue growing, innovating, and making an impact.
I'm an SEO leader who makes both traditional and AI-driven search work for you—aligning business goals with data and cross-functional collaboration to help brands get discovered where people search most.
What does that really mean?
SKILLS
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AI Strategy
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Content Strategy
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Local SEO
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International SEO
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Local Listing Management
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Technical SEO
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SEO Strategy Implementation
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Data Reporting/Insights
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Report Generation + QBR Creation (Looker Studio, GA4 Report, Powerpoint)
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People Management
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Project Management
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Budget Management
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New Business Acquisition
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A/B Testing
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Community Leadership (Runs Global SEO Community of Practice & Started Our Team Culture Club)
Brand I've Worked With...
Testimonials
"Shayna is the dream SEO partner for any content professional: clear in her approach and data driven without sacrificing the creative stuff. She made immediate impact when she joined my organization—jumping in to grab low-hanging fruit and working her way through each and every piece of content that could be optimized to drive results.
Coming in to a new role to make updates isn't an easy task—there are a lot of stakeholders, competing priorities, and opinions. Shayna comes into every project with an infectious attitude of one team working toward a common goal, and at my organization, the results were immediate and undeniable."
~Haley Stringer, Content And Creative Manager @ Pearson
"Shayna truly provided the warmest and most inspiring energy imaginable to our team at Wavemaker. There is an undeniable passion that Shayna radiates throughout her work- she truly wants our team and our client to succeed. This same energy radiated throughout all of my personal interactions with her. As a manager, I truly felt that Shayna wanted me to learn as much as I could about the world she was passionate about. Shayna was patient, understanding, and very specific with the feedback she provided me, and I truly grew as a professional and a person because of her. Shayna's undeniable passion truly made my experience at Wavemaker one that I will never forget, and she has my full recommendation for anything she would want to pursue.."
~Michael Song, SEO Associate @ Wavemaker